Ebina Denka Kogyo Co., Ltd

Pioneer of the next generation surface treatment


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VISION:The state which we should aim for.

Surpass the industry, surpass the border
To the Surface treatment expert which change the common sense of the industry

The plating and the surface technologies surely exist where the industry exists.
Therefore, no industry exists without us.

Therefore, We should aim for the state in which we are needed by every industry.
For example, the auto mobiles, the electronic products, the electronic parts and so on.

“It is surprising to solve such a problem by plating”
Let us develop amazing technologies, and supply the applicable solutions to customers.

When the plating evolves, the industry will evolve.
From Japan to the world.
Let us make the world be acquainted again with the excellent quality of products which are made in Japan.

We will be the maker which makes not only the plating products but also the future of the industry.

MISSION:What our goals should be

What is coming in the next generation?
Where does the difficult problem exist?
Keep searching, keep challenging, and keep developing the new technologies

The change of the technologies is surprisingly very speedy.
What we shouldn’t do is run after a person closely, and also not imitate and mimic others

Always fix our vision on the future and search the seeds of the next business.
Surpass the speed of the age, keep challenging the subject which nobody can solve, and keep developing the new technologies

What do people in the world and our clients need?
What do we supply to people to make them more satisfied?
Let us imagine, listen to the problem, and make suggestions.
The development which doesn’t exist anywhere starts from there.

VALUE:The action we should take

Be first class for the industry
Be first class for the business

1. Improve your technology skills. Improve your human nature.

You should search the new development and the new technology as an industrial person.
At the same time, you should improve your communication skill as a business person.
Let’s acquire the human nature to be loved.
The good business is born from good human relations.

2. Say “Thank you” to evryone.

“Try again next time.” “Try even harder.” Sense of accomplishment give that positive feeling.
And when we are appreciated by someone, we can get the most sense of achievement.
Let’s say “Thank you” to colleagues, customers, partners.

3. Continue challenging without fear of failure.

The reason why no new challenge is the feeling to fear failure and the culture which does not allow failure.
If we give up with one or two failures, we can not create our own solution.
Don’t be afraid of failure and try many times. The new added value that overturns common sense is created by that challenge.

4. Let’s go out from the office. Learn from the world.

The business needed from the world isn’t born from only inside the laboratory.
Now, let’s meet our clients. Let’s learn from the world.
Let’s learn the various industries and the needs of the world.
And let’s catch the sense of the useful work.

5. Only the development is halfway, it will be perfect with profiting.

You mustn’t be satisfied with only the development of the new technologies.
You must always have a sense which surely leads to mass-production.
What is the client’s need?
How do we profit?
When you know all of the business structure, you will understand the work to do.

6. Not who will do, but I will do

The main protagonist of your job isn’t the project team or your boss.
It is no one but you.
Don’t wait for orders.
If you realize something, immediately make suggestions.
When you decide, act quickly.
The gathering of the consciousness will change and advance the company.


Ebina Denka Kogyo Co., Ltd

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